LG unveils color-changing refrigerator at IFA 2022

LG’s MoodUp refrigerator can customize the color of its LED door panels via LG’s ThinQ application, with 22 different colors for the upper door panel and 19 colors for the lower section.

It is fitted with a built-in Bluetooth speaker, and the LED panels change colors in sync with music.

“We at LG have always found exciting, new ways to move the customer experience forward and we are proud to do it again with the brand-new MoodUP refrigerator,” Lyu Jae-cheol, president of the home appliance and air solution division said during a press conference at Messe Berlin, where LG is running a massive exhibition booth during IFA 2022, which runs from Sept. 2-6.

“The MoodUp refrigerator is the result of LG’s fierce efforts to think in customers’ shoes,” he said.

LG Electronics' MoodUp refrigerator is show in the photo provided by the company on Sept. 1, 2022. (PHOTO NOT FOR SALE) (Yonhap)

LG Electronics’ MoodUp refrigerator is show in the photo provided by the company on Sept. 1, 2022. (PHOTO NOT FOR SALE) (Yonhap)